McLaren team and OKX jointly release exclusive 'Legend Reborn' livery for Singapore Grand Prix, paying tribute to the MP4 era
The McLaren team, in collaboration with leading on chain technology company and McLaren F1 team's official main partner OKX, has released a limited edition "Legend Reborn" livery design, which will be used for the McLaren MCL38 F1 car at the 2024 Singapore Grand Prix.
The 'Legend Reborn' livery was jointly designed by McLaren and OKX to pay tribute to McLaren's iconic MP4 era from 1981 to 1996. The MP4 series is widely regarded as one of the most outstanding F1 racing cars of all time, showcasing a true spirit of innovation, which is also a trait valued by both brands. This paint design combines elements of the MP4 era with McLaren's iconic papaya orange, paying tribute to the team's glorious history.
Legend Reborn made its debut at an exclusive track event held in Singapore, attended by Haider Rafique, OKX Chief Marketing Officer, Zak Brown, McLaren Racing CEO, as well as McLaren F1 team drivers Lando Norris and Oscar Piastri.
The livery also pays tribute to the legendary McLaren drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic historical era of the MP4. The cockpit livery incorporates the names of 13 iconic drivers from that era.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience, while Legend Reborn takes McLaren's traditions as a springboard, evoking a unique nostalgia that pushes McLaren into the wider racing world.
The Legend Reborn livery continues the Senna tribute livery that was unveiled at the Monaco Grand Prix earlier this year - the McLaren Senna presented by OKX.
McLaren's Chief Marketing Officer Louise McEwen said:
Collaborating with OKX to bring our third custom coating back to Singapore is fantastic. Legend Reborn is an excellent way to celebrate and commemorate our iconic history, bringing together old and new car fans. After this year's Senna event, this livery further reflects our partnership with OKX, and we will continue to provide unique brand stories for global car enthusiasts of both brands.
Haider Rafique, Chief Marketing Officer of OKX, stated:
We, like McLaren, believe in the power of persistence and innovation. This year, we have launched some of our own upgrades, including a comprehensive overhaul of our wallets, which will make it easier for people around the world to access the on chain world. We believe that, like F1, cryptocurrencies can be disrupted by a visionary team that innovates fearlessly and possesses a 'challenger' mentality. Now is a new era that replaces the established hierarchical system, and Legend Reborn encourages us to look back at the past and seek inspiration when planning new routes for the future.
This article is provided by the official and does not represent the position or investment advice of our website. Readers must make their own careful evaluations.
(责任编辑:牌价)
-
两人辞任后不会再担任本公司任何职位。...[详细]
-
作为十四年职场浮沉,外企合资国企民企个体走过一圈的老司机,很惭愧的是,我还是不太懂得怎么讲成功学,况且成功经验这种东西,大都是天时地利人和使然,难以复制,不如和大家聊聊,怎么做会死的比较快。...[详细]
-
等到积累多了量够了,在缺乏灵感时还是可以帮助你想到一个相对靠谱的方案,如果能够加上好的落地执行(往往绝大部分人是不会执行的),相信会做出一个创意不错的运营案例。...[详细]
-
在任何一次轮回中,市场都会进入某个亢奋的阶段。...[详细]
-
我总喜欢把资金化整为零,在拥有公司的同时,向不同方面投资。...[详细]
-
10月31日华泰柏瑞基本面智选C净值下跌0.17%,今年来累计下跌20.82%
总结:微信指数不过刚刚正式上线几天,相关的分析研究都还在初步阶段。...[详细]
-
将注意力引导到特定元素 留白让留白所包围的元素显得更加突出,如果你想让某个元素从整个设计中脱颖而出,用留白来突出它是最直接的办法。...[详细]
-
4)看点四:89%毛利,媲美游戏行业! 公司在2013年-2016年前三季度,实现的营收分别为1,840万、4,473万、1.25亿和1.06亿,复合增长率约为160%! 实现的净利润为64万...[详细]
-
美国CFTC专员Mersinger透露:永久加密货币期货或将在美获批交易
2016年,移动互联网发展迅速,尤其是视频直播平台表现更为突出和活跃。...[详细]
-
StackingDAO:Stacks DeFi 的流动性磁铁
视觉反馈 在许多设计方案中,视觉反馈是很容易被忽略的组成部分,然而它是整个UX设计中,对体验影响非常大的元素。...[详细]